Social Media Automation Tool

Social media is where business happens. Lead generation, customer service, building brand awareness – that’s a lot to take care of. See how automation tools can help you streamline your processes, save time, and improve the quality of your customer service. Work smart, not hard!

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CLIENTS
WWF
OLX
Allianz
AVON
tylko
Redline Steel
INTEGRATIONS

Use NapoleonCat with

SOCIAL CUSTOMER SERVICE

improve your respons rates on social media auto moderation

SOCIAL CUSTOMER SERVICE

Improve your response rates on social media

Community managers and customer service agents deal with high volumes of customer inquiries on social media. Reduce your team’s workload and improve response times by filtering out and automatically handling generic, repetitive comments and messages. Automated moderation can be applied to both paid and organic posts on Facebook and Instagram.

If you…

  • Use social media as a customer service channel
  • Receive a high volume of similar questions on social media
  • Struggle with limited resources, i.e. a small team or budget
  • Are not satisfied with your current response times on social media

NapoleonCat’s automation solutions will help you…

  • Set up automatic replies to simple questions about sizing, delivery times, hours of operation, ways of reaching your customer service team, etc.
  • Automatically reply to comments concerning sensitive information (e.g. order details) in private messages
  • Automatically redirect issues to designated consultants
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SOCIAL SALES

testiomnial

SOCIAL SALES

Sell more with automated customer care

Pre-purchase customer service is an important step to closing sales. Automation tools can help you effortlessly provide quality customer service on social media and effectively scale sales without the need to grow your team or implement pricey technologies.

If you…

  • Rely on social media for lead generation and sales
  • Handle a high volume of inquiries from customers interested in your products and services
  • Struggle with spammers and competitors commenting on your ads

NapoleonCat’s automation solutions will help you…

  • Answer pre- and post-purchase questions in real time, even outside of your team’s work hours
  • Engage your customers and increase the viral reach of your product posts
  • Automate Facebook and Instagram Ads moderation and boost the effectiveness of your campaigns
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TEAMWORK

teamwork

TEAMWORK

Organize efficient workflows

Effective teamwork always requires transparent communication and straightforward processes. Managing social media as a team is no different. Automation solutions will help you seamlessly hand off tasks and keep everyone in the loop on your project’s progress.

If you…

  • Manage a high volume of social media interactions and sometimes leave a message or comment unanswered
  • Require multiple team members to get involved in individual tasks (e.g. dealing with a customer complaint, publishing a post)
  • Can’t afford a large dedicated team of social media specialists

NapoleonCat’s automation solutions will help you…

  • Organize workflows for handling social media moderation and publishing
  • Automatically notify team members or clients about new posts, reviews, or specific user engagements via email
  • Automate repetitive tasks and scale your operations without growing your team
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MODERATING ADS

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MODERATING ADS

Maximize the ROI of your Facebook and Instagram ads

Facebook and Instagram ads put your brand in front of profiled audiences. But your target audience don’t only see your creatives and calls to action – they can also read the comments added to your ad by other users. Here is how automating ad moderation can help you protect your brand image and ROI.

If you…

  • Advertise on Facebook and Instagram
  • Get a lot of hate or spam in your ad comments
  • Deal with competitors trying to advertise their services under your ads

NapoleonCat’s automation solutions will help you…

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SCHEDULING AND PUBLISHING

scheduler

SCHEDULING AND PUBLISHING

Schedule and auto-publish directly from your computer

A consistent posting schedule is the key to creating an engaged online community. But regular updates take up a lot of time, especially if you manage multiple social accounts. Scheduling content in advance can help you better organize your work and post when your audience is active online – not you.

If you…

  • Post to multiple social media accounts across Instagram, Facebook, Twitter, LinkedIn, and Google My Business
  • Have a busy posting schedule
  • Cater to audiences located in different time zones

NapoleonCat’s automation solutions will help you…

  • Schedule social media posts for automatic publication
  • Create a shared publication calendar for multiple social media accounts for a bird’s eye view of your social strategy
  • Manage social media publications from your computer (PC or Mac)
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ANALYTICS AND REPORTING

ilustration

ANALYTICS AND REPORTING

Automate report delivery

Data analysis is the key to knowing whether your social strategy is working. Social media automation solutions can help you collect insights and understand your performance, and will save you hours of data crunching.

If you…

  • Report your results to clients, supervisors, or stakeholders
  • Analyze multiple metrics across several social media platforms
  • Monitor your competitors for benchmarks and strategic insights

NapoleonCat’s automation solutions will help you…

  • Set up automatic report delivery to a defined list of recipients
  • Generate detailed, customizable PDF reports
  • Create comparative sets and monitor your niche or competition
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Social media automation FAQ

Which social platforms can NapoleonCat’s automation solutions be applied to?

Auto-moderation can be applied to:

  • Facebook (organic posts and ads)
  • Instagram (organic posts and ads, direct messages)
  • Messenger

Scheduling and publishing work with:

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • Google My Business
Is there a limit to how many Auto-moderation rules I can set up?

No! You can set up as many Auto-moderation rules as you need within any NapoleonCat Pro plan (starting at $48/month).

How is automated moderation different from chatbots?

Chatbots use scripted conversations and/or AI to provide social media users with information and guide them down the sales funnel. They are fairly advanced tools. A good chatbot that will provide your customers with a positive, memorable experience may require in-house development or – in the case of pre-developed tools – complicated implementation. Quality chatbots can also be pricey. It’s important to note that chatbots only work with messaging apps. As such, they can be compared to a consultant who interacts with customers in private messages.

Auto-moderation can be applied to private messages, comments, mentions, and reviews – its role can be compared to that of a community moderator. Automated moderation rules employ simple logic to quickly provide your online community with answers to predictable questions, reduce your response times, and easily boost the quality of your customer service. Each rule works on the same model: specific user actions trigger specific automatic reactions. Here’s an example: you can define the trigger “comment added to any post on my Facebook Page containing the keyword amazing” to set off the automatic reaction: “reply to comment with: [@user], thank you so much for your opinion!”.

You define the triggers and reactions, and setup only takes a few minutes. No programming skills are required.

Will I be able to set up automated moderation by myself, or will I need help from my IT department?

Auto-moderation rules are easy to set up – you can do it yourself without getting your IT department involved. No programming skills are required.

What are some good practices to follow when setting up Auto-moderation rules?
  1. Auto-moderation is meant to help moderators better manage their workload, but it will not replace human contact. It can help you deal with simple and repetitive tasks like hiding offensive comments, deleting spam, and answering your customers’ simple questions. Think of it as an assistant that will perform simple tasks at scale to give your team more time to deal with more complex customer interactions.
  2. Only hide or delete inappropriate, spammy, and offensive comments. Avoid this solution when dealing with negative opinions about your business – hiding or deleting constructive criticism and legitimate complaints will only upset your customers and is likely to backfire.
  3. Auto-moderation is a great way to manage customers’ expectations regarding response times. If someone messages you outside of your team’s work hours, automatically let them know when they can expect an answer. Consider adding information about alternative ways a customer can get in touch with you if they require urgent assistance.
  4. Setting up randomized auto-replies (providing multiple versions of the same response to a specific trigger) will help your answers sound less… automated. You can also include usernames and emojis in your auto-replies for an extra human touch.

For more inspiration, check out this blog post.

What are some examples of Auto-moderation rules?

Here are a few examples of simple Auto-moderation rules you can set up:

  1. Automatically hide comments with links and notify moderators that manual review is required
  2. Automatically delete comments containing offensive language
  3. Automatically respond to comments containing the trigger words “delivery,” “shipped,” “shipping” with information about delivery times and costs

For more inspiration, check out this blog post.

What social platforms does your Publisher support?

NapoleonCat’s Publisher works with Instagram, Facebook, Twitter, LinkedIn and Google My Business. At the moment, our solution does not support Instagram Stories.

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